Emirates, an Official FIFA Worldwide Partner, has unveiled the first Boeing 777-300ER to feature the distinguishable signature of Emirates Global Ambassador and three times World Cup winner, Pele, just hours before the first World Cup match kicks off in Brazil.
The first Emirates ”Pele-ane” will be connecting football fans with the action this summer on the Dubai to Sao Paolo route. Identifiable from the ground or the air, the 350-seater aircraft now has a creative design, specific to the FIFA World Cup , emblazoned on the fuselage along with the recognisable signature of the legendary Brazilian football great. Two further Boeing 777 Pele-ane?s will be unveiled on the day of the opening match and one Airbus A380 is expected launch shortly afterwards. 115 Boeing 777 from the Emirates fleet, which will fly football fans to Brazil, will also carry a large 2014 FIFA World Cup logo.
Those passengers lucky enough to be travelling to Brazil, or any of the other 142 destinations served by Emirates, can also experience different facets of the tournament in a number of ways: at the airline?s hub in Dubai, where check-in desks now prominently feature the hero image from the Emirates #AllTimeGreats commercial featuring Pele and Cristiano Ronaldo.
Live on 16 Emirates Boeing 777 aircraft from 12th June to 13th July, passengers can watch all 64 matches as live on the Sport 24 channel. This capability means that not even a flight can get in the way of a football fan?s passion. Or if watching the whole match is too much, one of the seven rolling news channels can keep everyone up to date with the goals.
To keep the children on board entertained, Emirates will be providing colourful snack boxes with cardboard cut-outs and stylish wrist bands in support of participating teams.
The Emirates World Cup initiatives will be on flights for the duration of the tournament starting from today, 11th June. The airline expects to fly over 18,000 passengers on its daily flights to Rio de Janeiro and Sao Paolo over the World Cup period.