The new emotional drama to showcase conflicts between Swara and Ragini’s feuding families. Swaragini to go on-air starting 2nd March, 2015 every Monday to Friday at 9:30 PM
Some relationships bring joy; some bring sadness and some bring anger just by the virtue of being broken beyond repair. This March, COLORS joins hands with Rashmi Sharma Telefilms to present an all-new television offering, Swaragini, which is set in the milieu of culturally rich Kolkata.
The show narrates the story of two warring neighborhood families – the Bose and Gadodia families with diverse value systems. Swara and Ragini the daughters from these two families have distinctly different personalities shaped by their upbringing. Swaragini is a journey of how Swara and Ragini discover their true identities and hold onto their family ties and ideals in a fractured and uncordial environment which is a result of a concealing past. Whether they will be able to bridge the ever-widening divide between their families is, in fact, the question of the hour.
Swaragini is set to hit airwaves starting 2nd March, 2015 and will air every Monday to Friday at 9:30
PM on COLORS.
Speaking about the launch of Swaragini, Manisha Sharma, Programming Head – COLORS, said, “Drama and entertainment are two essentials of a television offering which make for a gripping watch. As we venture into unchartered territory while exploring the fresh backdrop of Kolkata in Swaragini, our focus remains on creating a narrative that will enthrall viewers. The legendary divide between different cultures and their subsequent dysfunctional relations are at the helm of Swaragini’s storyline. The show will be premiering in the 9:30 PM primetime timeslot which will bring the tale featuring real and identifiable characters suitable for family viewing.
”Swara (played by Helly Shah)and Ragini’s (played by Tejaswi Prakash) dissimilar personalities are primarily influenced by their grandmothers Shobha (essayed by Tanima Sen) and Parvati (essayed
by Alka Kaushal) who also hold tight reins over Swara’s mother Sharmishtha (portrayed by Parinita
Borthakur) and Ragini’s father Shekhar (portrayed by Sachin Tyagi) respectively. The show builds
on the love-hate relationship that runs deep in the psyche of Kolkata – a divide between the
articulate, thoughtful Bengalis and the fierce, ambitious Marwaris.