Brad Pitt’s “Fury” will splash across Indian screens Oct 31, two weeks after its international release Oct 17. The decision has been kept taking in mind the Diwali festivities and the much-awaited release of Shah Rukh Khan’s “Happy New Year”.

Understanding the Diwali season is family time in India, PVR Pictures, the distributors of “Fury” in India will release the film once the festivities have wound down and die-hard fans of Shah Rukh have at least seen “Happy New Year” once in the theaters.

Deepak Sharma, chief operating officer, PVR Pictures, is confident “Fury” will do well in India.

“However, since the worldwide release is Oct 17 and that’s peak family time in India, given the festivities of Diwali, we took a conscious call to push the release.

“Also, ‘Happy New Year’ is coming out too, which will definitely be a priority watch for the audience as most people wish to during this period, watch movies with their families. We didn’t want to dilute the release of our film,” Sharma said in a statement.

“Fury” is a war drama, which also stars Shia Labeouf. Its trailer has received rave reviews internationally.